Companies that use Willo (and what their interview is like)

Willo is a one-way video interview platform. Drawing on Willo’s own published case studies and a third-party customer database covering roughly 2023 to 2024, organizations linked to it include airBaltic, EDF, Toyota Great Britain, Madison Reed, Endava, and Tunstall. That is recent data, not a live check, so confirm with your recruiter which platform your interview actually uses.

If you have landed here because a recruiter mentioned Willo, or you saw it on an interview link, the short version is below, followed by the full list and how to prepare.

How to read this list

Every company named on this page is tied to a public source, and the framing matters more than the names. Two sources feed the list:

• Willo’s own case studies, published on willo.video, where a company is named as a customer with a written story.
• A third-party customer database (appsruntheworld.com), which records organizations associated with the Willo platform.

Neither source is a live status check. The data reflects a recent window, roughly 2023 to 2024, and hiring stacks move fast. A company that ran Willo for a hiring push two years ago may use a different tool now, or run several tools across different teams. So the honest claim is that these organizations have used Willo recently, based on their own case studies or a published database, not that every one of them uses it for every role today. If you have an interview coming up, the only reliable source is your recruiter. Ask which platform you will be using.

What Willo is, in one paragraph

Willo is a one-way interview tool built for screening at volume. An employer sends the same set of questions to a pool of applicants, and reviews the recorded answers later on their own time. There is no live interviewer while you record. What sets Willo apart from most one-way tools is that it is not video-only. A single interview can ask for a recorded video, a voice-only answer, a typed response, or an uploaded file, and it can mix those formats across questions. Retakes, time limits, and whether AI scoring is switched on are all employer settings, and they show on screen before each question.

For the full experience, including retakes, think time, mobile setup, and the AI question, see our walkthrough of what it is like to take a Willo interview.

Companies that have used Willo

Grouped roughly by sector. Each is sourced from either a Willo case study or a third-party customer database, as noted, and reflects recent (roughly 2023 to 2024) data.

Travel, transport, and automotive

• airBaltic. The Latvian national airline. Named in a Willo published case study. If you are interviewing for an airline or cabin-crew style role, the aviation hiring guide is worth a read.
• Toyota Great Britain. Named in a Willo published case study. We also have a dedicated look at whether Toyota uses a video interview.
• Travelxp. A travel media and television brand. Named in a Willo published case study.

Energy and utilities

• EDF. The energy company. Named in a Willo published case study. For a fuller picture, see does EDF use a video interview.

Healthcare and care

• InHealth. A diagnostics and healthcare provider. Named in a Willo published case study.
• Florence. A healthcare staffing platform connecting care workers with shifts. Named in a Willo published case study.
• Tunstall. A connected-care and telehealth company. Named in a Willo published case study. For care and clinical roles, our healthcare hiring guide covers what to expect.

Technology and software

• Endava. A global technology and software-engineering services firm. Named in a Willo published case study.
• Lunio. An ad-fraud and click-protection software company. Named in a Willo published case study.
• WillowTree. A digital product and software agency. Named in a Willo published case study. If you are applying to a startup or scale-up, see async interviews for tech and startups.
• Samsung Singapore. Recorded in a third-party customer database (appsruntheworld.com). We also cover whether Samsung uses a video interview.

Education and tutoring

• MyTutor. An online tutoring marketplace. Named in a Willo published case study.
• LaunchCode. A nonprofit that trains and places people into tech careers. Named in a Willo published case study. For education and edtech roles, see the education hiring guide.

Consumer, retail, and other

• Madison Reed. A hair-color and beauty brand. Named in a Willo published case study. We also have a page on whether Madison Reed uses a video interview.
• Packaly. A same-day delivery company. Named in a Willo published case study.
• Watermark. Named in a Willo published case study.
• Bott + Co. A UK law firm. Named in a Willo published case study.

Recorded in a third-party customer database

These organizations appear in a third-party customer database (appsruntheworld.com) rather than a written case study, so the detail is thinner. Treat them as recent associations with the Willo platform, not confirmed present-day users:

• 1818 Venture Capital
• Bayut.com (a Middle East property portal)
• Council Approval Group
• DaytoDay Finance
• Distinctive People (a recruitment firm)
• Halian Middle East (an IT services and recruitment company)
• Inclusa (a care-management organization)
• Warehouse Cinemas

A quick honesty note on two names you might expect to see. Public job-posting data also surfaces a “Follett Higher Education” listing and a “Lakefield Veterinary Group” listing that mention the word “Willo,” but in both cases it refers to something else (an unrelated education integration, and the Willo neighborhood in Phoenix), not the interview platform. We left them off rather than pad the list with false matches.

How to prepare if your interview is on Willo

A spot on this list does not tell you which role uses Willo or how a given employer configured it. But if you have confirmed your interview runs on Willo, the prep is consistent. These first two points are the Willo-specific ones, because its flexibility is what trips people up:

1. Check each question’s response type first. Video, audio, text, or file. Willo can mix them in one interview, so do not assume every question is a talking-head video. A text question is not a trap, and an audio question means the camera is off for that one by design.
2. Read the retake and time rules before you record. Willo lets the employer set how many attempts you get, from one to unlimited, and they appear on screen. If it says one, treat that take as the real thing.
3. Plan three points, then record. A short beat to structure your answer beats re-recording on nerves, even when retakes are unlimited.
4. Answer the actual question with a specific example. Vague answers are the most common reason strong candidates get screened out of a one-way interview.
5. Set up once, properly. Prop your camera at eye level, find good front light, pick a quiet room, and use earbuds with a mic. Do a quick test recording first.
6. Start before the deadline, not on it. Willo invitations can carry an employer-set expiry. Leaving room means a tech hiccup does not cost you the interview.

For the full pre-interview routine, see how to prepare for an asynchronous interview. The two questions candidates ask most about any one-way tool are covered in how many retakes you get and the one-way video interview time limit. And if the AI angle is on your mind, is it an AI interview? explains what these tools do and do not do with your recording.

If you are weighing Willo against the other platforms you might encounter, Willo alternatives and the full asynchronous interview software comparison lay out the options side by side.